/* Editorial content refresh. Existing brand tokens remain the source of truth. */
[hidden]{display:none!important}
html{scroll-padding-top:100px}
body{overflow-x:clip}
::selection{background:var(--indigo);color:var(--paper)}
.brand{letter-spacing:-.03em}
.topbar__in{border-radius:12px;backdrop-filter:none;background:var(--paper)}
.btn{border-radius:8px;white-space:normal;text-align:center;max-width:100%;line-height:1.35;padding-block:12px;translate:none!important}
.btn--primary{box-shadow:0 4px 10px -5px rgba(30,34,56,.4)}
.btn--primary:hover{box-shadow:0 5px 12px -6px rgba(30,34,56,.45)}
.btn--primary:not(.btn--sm)::before{display:none}
.btn--sm{min-height:40px;padding:9px 14px}
.btn-row{flex-wrap:wrap;gap:18px 24px}
.text-link{display:inline-flex;align-items:center;gap:12px;min-height:44px;color:var(--indigo);font:500 15px/1.4 var(--ui);text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px;background:none;border:0;padding:0;cursor:pointer}
.text-link:hover{color:var(--indigo-deep)}
.link-icon{width:17px;height:17px;flex:none;vertical-align:middle}
.js .rise,.js .draw .ink{opacity:1;transform:none;transition:none;stroke-dashoffset:0}
.sec{padding-block:72px}
.sec + .sec,.legal + .sec,main + .foot{margin-top:0;border-radius:0;box-shadow:none;border-top:0}
.hero{padding-block:48px 64px}
.hero__grid{align-items:center;gap:36px}
.hero-copy .lede{font-size:18px;line-height:1.6;max-width:32em;margin-top:22px}
.service-category{margin-top:20px;font-size:15px;font-weight:500;color:var(--indigo)}
.hero-copy .btn-row{margin-top:28px}
.hero-copy .btn-row>.btn{width:320px;flex-shrink:0}
.consultation-meta{color:var(--grey);margin-top:14px}
.trust-line{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin-top:20px;font-size:12px;color:var(--ink)}
.trust-line li{display:flex;align-items:center;gap:7px;min-height:34px;padding:7px 10px;border:1px solid var(--rule);border-radius:999px;background:var(--paper)}
.trust-line li::before{display:none}
.trust-line svg{width:16px;height:16px;flex:none;color:var(--indigo)}
.hero-platforms{margin-top:26px}
.hero-platforms>p{font-size:13px;color:var(--grey);line-height:1.5;margin-bottom:14px}
.hero-platforms ul{display:flex;flex-wrap:wrap;align-items:center;gap:14px 18px;list-style:none;max-width:100%}
.hero-platforms li{display:flex;align-items:center;justify-content:center;min-height:40px;flex:none}
.hero-platforms img{display:block;object-fit:contain;max-width:100%;height:auto}
.hero-platforms img[alt="TikTok"]{width:34px}
.hero-platforms img[alt="Instagram"],.hero-platforms img[alt="RedNote"]{width:28px}
.skip-link{position:fixed;top:8px;left:12px;z-index:1000;padding:12px 18px;border-radius:6px;background:var(--indigo);color:var(--paper);transform:translateY(-180%);font-size:15px}
.skip-link:focus{transform:none}
.hero-editorial{margin:0;min-width:0}
.hero-photo{position:relative;isolation:isolate;overflow:hidden;border-radius:4px;aspect-ratio:4/4.3;max-height:570px;background:var(--cream-2)}
.hero-photo>img{width:100%;height:100%;object-fit:cover;object-position:center 43%;display:block}
.hero-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(12,20,19,.06) 15%,rgba(12,20,19,.7) 100%);z-index:0}
.hero-photo-copy{position:absolute;inset:auto 28px 30px;color:#fff;z-index:1}
.hero-photo-copy>span{font-size:12px;letter-spacing:.02em}
.hero-photo-copy>p{font-family:var(--display);font-size:clamp(38px,5vw,60px);line-height:1.02;margin-top:14px;letter-spacing:-.025em}
.hero-editorial>figcaption{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;padding-top:16px;font-size:12px;color:var(--grey)}
.hero-editorial>figcaption a{display:inline-flex;align-items:center;gap:8px;color:var(--indigo);text-underline-offset:4px}
.owner-note{background:var(--cream-2)}
.owner-note .wrap{display:grid;gap:24px;align-items:center}
.owner-note h2{font-size:clamp(29px,4vw,42px)}
.owner-note p{font-size:17px;color:var(--grey);line-height:1.65;max-width:34em}
.showcase-intro{display:grid;gap:22px;align-items:end}
.showcase h2{max-width:19em}
.sample-disclosure{margin-top:30px;color:var(--grey);font-size:13px}
.platform-tabs{display:flex;flex-wrap:wrap;gap:4px;border-bottom:1px solid var(--rule);margin-top:16px}
.platform-tabs button{background:none;border:0;border-bottom:2px solid transparent;padding:14px 18px;min-height:52px;font:500 15px var(--ui);color:var(--grey);cursor:pointer;margin-bottom:-1px}
.platform-tabs button>span,.supported-platforms span{display:flex;align-items:center;gap:9px}
.platform-tabs img,.supported-platforms img{width:22px;height:22px;object-fit:contain}
.platform-tabs button[aria-selected=true]{color:var(--ink);border-bottom-color:var(--indigo)}
.platform-tabs button:hover{background:var(--cream)}
.sample-stage{margin-top:28px}
.sample-panel{display:grid;gap:28px;align-items:center}
.sample-panel>*{min-width:0}
.creative{position:relative;margin:0;overflow:hidden;isolation:isolate;background:var(--cream-2);border-radius:3px;aspect-ratio:4/5;width:100%;max-width:460px}
.creative>img{height:100%;width:100%;object-fit:cover;display:block}
.creative--ig>img{object-position:65% top;transform:scale(1.13);transform-origin:center 28%}
.creative--ig::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,20,19,.01) 35%,rgba(15,20,19,.82));z-index:0}
.creative--ig figcaption{position:absolute;bottom:30px;left:26px;right:20px;z-index:1;color:#fff}
.creative--ig figcaption>span{font-size:12px}
.creative--ig figcaption>p{font:400 clamp(38px,5vw,58px)/1.03 var(--display);letter-spacing:-.025em;margin-top:14px}
.creative--rn{background:#ece4d3;padding:22px;display:flex;flex-direction:column}
.creative--rn>img{height:64%;width:100%;object-fit:cover;object-position:50% 35%;order:2;margin-top:20px}
.creative--rn figcaption{color:#292b24;font-family:var(--cjk);order:1}
.creative--rn figcaption>span{font-size:12px}
.creative--rn figcaption>p{font-size:clamp(25px,3vw,34px);font-weight:500;line-height:1.4;margin:12px 0}
.creative--rn figcaption>small{font-size:12px}
.creative--video{background:var(--navy);aspect-ratio:auto;max-width:300px;justify-self:center;color:var(--cream)}
.creative--video video{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:cover}
.video-caption{font-size:12px;line-height:1.5;padding:12px 14px;color:var(--cream)}
.video-play{font:500 14px var(--ui);display:block;background:var(--paper);color:var(--indigo);border:0;min-height:44px;width:calc(100% - 28px);margin:14px 14px 0;padding:10px;border-radius:4px;cursor:pointer}
.video-status{font-size:12px;padding-inline:14px;color:var(--cream);line-height:1.5;margin-top:10px}
.video-status:empty{display:none}
.video-status a{color:inherit}
.creative-story h3{font-size:clamp(29px,3.5vw,42px);max-width:15em}
.audience-label{margin:16px 0;color:var(--grey);font-size:14px}
.creative-story blockquote{font-size:17px;line-height:1.65;margin:20px 0 26px;max-width:29em}
.creative-story dl{display:grid;gap:16px;border-top:1px solid var(--rule);padding-top:24px}
.creative-story dl>div{display:grid;grid-template-columns:90px 1fr;gap:16px}
.creative-story dt{font-size:13px;font-weight:600}
.creative-story dd{font-size:14px;color:var(--grey);line-height:1.6;margin:0}
.sample-bottom{display:flex;align-items:start;justify-content:space-between;gap:22px;flex-wrap:wrap;margin-top:28px}
.sample-bottom p{font-size:14px;color:var(--grey);max-width:42em;line-height:1.6}
.sample-bottom .text-link{font-size:13px;min-height:32px}
.photo-credit{font-size:12px;color:var(--grey);margin-top:12px;line-height:1.5}
.photo-credit a{text-underline-offset:3px}
.supported-platforms{border-top:1px solid var(--rule);padding-top:30px;margin-top:38px}
.supported-platforms>p{font-size:15px;margin-bottom:20px}
.supported-platforms>div{display:flex;gap:16px 24px;flex-wrap:wrap;font-size:13px;color:var(--grey)}
.process-heading{display:grid;gap:22px}
.process-list{counter-reset:steps;list-style:none;display:grid;margin-top:40px;gap:0}
.process-list li{counter-increment:steps;padding:24px 0;border-top:1px solid var(--rule);display:grid;grid-template-columns:32px 1fr;column-gap:14px;align-content:start}
.process-list li::before{content:counter(steps);font-size:14px;color:var(--indigo);padding-top:3px;grid-row:span 2}
.process-list h3{font-size:25px}
.process-list p{font-size:15px;color:var(--grey);line-height:1.65;margin-top:12px;max-width:32em}
.workload-note{font-size:13px;color:var(--grey);margin-top:14px;max-width:45em;line-height:1.6}
.reporting-note{display:grid;gap:24px;margin-top:50px;padding-top:34px;border-top:1px solid var(--rule)}
.reporting-note h3{font-size:30px}
.reporting-note p{font-size:16px;color:var(--grey);line-height:1.65}
.reporting-note p+p{font-size:14px;margin-top:14px}
.teaser{border-radius:14px;border:1px solid var(--rule-strong);box-shadow:none;padding:28px;background:var(--paper);display:flex;flex-direction:column;align-items:flex-start}
.teaser .more{margin-top:auto;padding-top:22px}
.teaser:hover{box-shadow:none;background:var(--paper);border-color:var(--indigo)}
.team{margin:32px 0 16px}
.person{border:0;border-radius:0;background:none;padding:24px 0;border-top:1px solid var(--rule);box-shadow:none}
.person:hover{box-shadow:none}
.person--full{padding:28px 0}
.portrait{border-radius:4px}
.person__line{max-width:33em}
.faq-layout{display:grid;gap:32px}
.faq-layout>div>p{max-width:26em;color:var(--grey);line-height:1.6;margin-top:20px;font-size:16px}
.faq-layout .text-link{margin-top:16px}
.faq{margin:0;max-width:none}
.faq-group + .faq-group{margin-top:30px}
.faq-group>h3{font-family:var(--ui);font-size:16px;line-height:1.5;font-weight:600;margin-bottom:10px;color:var(--indigo);letter-spacing:0}
.faq summary{font-size:16px;line-height:1.5;padding-right:32px;min-height:56px}
.faq details>p{font-size:15px;line-height:1.7;max-width:43em}
.cta{background:var(--cream-2)!important}
.cta h2{margin-bottom:20px}
.cta .wrap>p:not(.small){max-width:36em;margin:0 auto 28px;font-size:17px;line-height:1.65;color:var(--grey)}
.cta .consultation-meta{margin-top:16px}
.book__agenda{font-size:17px;line-height:1.65;max-width:31em;color:var(--grey);margin:24px 0 16px}
.book__lang{margin-top:24px}
.plan{border-radius:14px;box-shadow:none}
.plan--lead{border-color:var(--indigo)}
.menu-toggle{display:none}
.foot__tagline{font:italic 400 clamp(24px,2.2vw,28px)/1.22 var(--display);font-optical-sizing:auto;text-wrap:balance;max-width:13em}
.foot__h{font-size:12px}
.foot .socials [data-link]{display:none}
@media(min-width:720px){.sample-panel{grid-template-columns:.95fr 1.05fr;gap:44px}.owner-note .wrap{grid-template-columns:1.1fr 1fr;gap:64px}.process-list{grid-template-columns:1fr 1fr;column-gap:40px}.reporting-note{grid-template-columns:1fr 1.25fr;gap:60px}}
@media(min-width:1000px){.hero{padding-block:64px 80px}.hero__grid{grid-template-columns:1.05fr 1fr;gap:64px}.hero h1{font-size:clamp(50px,4.5vw,68px)}.showcase-intro{grid-template-columns:1.2fr 1fr;gap:50px}.showcase-intro .lede{font-size:17px}.sec{padding-block:88px}.faq-layout{grid-template-columns:.85fr 1.15fr;gap:70px}.faq-layout>div:first-child{position:sticky;top:112px;align-self:start}.faq-layout h2{font-size:42px}}
@media(max-width:999px){.topbar__in{position:relative;flex-wrap:wrap;max-width:calc(100% - 24px);height:auto;min-height:52px;padding:6px 10px;gap:8px}.topbar .btn{margin-left:0;font-size:12px;padding:9px 10px}.brand{font-size:18px;gap:6px}.brand svg{width:26px;height:26px}.menu-toggle{display:none;align-items:center;justify-content:center;width:40px;height:40px;border:0;background:none;color:var(--ink);margin-left:auto;cursor:pointer}.js .menu-toggle{display:inline-flex}.menu-toggle .ink{width:22px;height:22px}.menu-toggle span{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}.navlinks{display:flex;flex-basis:100%;gap:6px 18px;flex-wrap:wrap;padding:12px 6px;order:5;margin:0}.js .navlinks:not(.is-open){display:none}.js .navlinks.is-open{display:flex}.navlinks a{padding:10px 4px;min-height:44px}.hero h1{font-size:clamp(36px,7vw,58px)}.hero__grid{grid-template-columns:1fr}.hero-copy .lede{max-width:39em}.hero-editorial{max-width:600px;width:100%}.hero-photo{aspect-ratio:5/4}.hero-photo>img{object-position:50% 36%}.hero-copy .btn-row{gap:12px 22px}.mobar{background:var(--cream);backdrop-filter:none}}
@media(max-width:480px){.hero{padding-block:30px 48px}.sec{padding-block:52px}.hero-copy .lede{font-size:16px}.hero-copy .btn-row{margin-top:24px;display:grid;justify-items:start}.hero-copy .btn{font-size:15px}.hero-editorial>figcaption{font-size:11px}.hero-photo-copy{inset:auto 20px 22px}.hero-photo-copy>p{font-size:42px}.trust-line{font-size:12px;gap:10px 16px;margin-top:20px}.platform-tabs button{padding-inline:11px;font-size:14px}.platform-tabs img{width:20px;height:20px}.creative{max-width:100%}.creative--video{max-width:280px}.creative-story dl>div{grid-template-columns:80px 1fr;gap:12px}.sample-panel{gap:26px}.sample-bottom{gap:10px}.supported-platforms>div{gap:16px}.teasers{gap:12px}.faq-layout h2{font-size:36px}.cta h2{font-size:38px}.topbar .btn{max-width:155px}.hero-copy .text-link{min-height:36px}.process-list h3{font-size:23px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.text-link,.mobar{transition:none}}
@media(max-width:999px){.topbar__in{display:grid;grid-template-columns:minmax(66px,1fr) 36px auto;gap:4px;max-width:calc(100% - 24px);width:calc(100% - 24px);padding:6px 10px}.menu-toggle{margin:0;width:36px}.topbar .btn{width:auto;min-width:0;font-size:12px;white-space:nowrap}.navlinks{grid-column:1/-1;grid-row:2}.hero-copy{min-width:0}}
@media(max-width:999px){.topbar{padding-inline:12px}.topbar__in{width:100%;max-width:100%}}
.mobar{visibility:hidden;pointer-events:none}
.mobar.is-on{visibility:visible;pointer-events:auto}
@media(max-width:480px){.trust-line{gap:7px;font-size:12px}.trust-line li{padding:7px 9px}.hero-platforms ul{gap:10px 16px}.teaser{padding:24px}.hero-editorial>figcaption{font-size:12px}}
@media(max-width:600px){.hero-platforms ul{display:grid;grid-template-columns:repeat(3,max-content);gap:10px 12px}.hero-platforms li{justify-content:center}.hero-platforms img[alt="YouTube"],.hero-platforms img[alt="LinkedIn"]{width:72px}.hero-platforms img[alt="Nextdoor"]{width:86px}}

/* Owner-requested detail pass: useful grouping and short, bounded emphasis. */
.book-assurances{margin-top:22px;max-width:36em}
.book-assurances li{font-size:13px;padding:8px 12px}
.hero-platforms{margin-top:22px}
.hero-editorial>figcaption{justify-content:flex-start}
.faq{border-top:0}
.process-list{gap:18px}
.process-list li{position:relative;overflow:hidden;border:0;border-radius:12px;padding:28px 24px;grid-template-columns:40px 1fr;column-gap:16px;background:var(--step-surface)}
.process-list li:nth-child(1){--step-surface:#EDE9F7;--step-accent:#4B3B8F;--step-delay:0ms}
.process-list li:nth-child(2){--step-surface:#E7EFE9;--step-accent:#326249;--step-delay:750ms}
.process-list li:nth-child(3){--step-surface:#F8EAE3;--step-accent:#934D36;--step-delay:1500ms}
.process-list li:nth-child(4){--step-surface:#F5EEDB;--step-accent:#79601D;--step-delay:2250ms}
.process-list li::before{display:flex;align-items:center;justify-content:center;align-self:start;width:40px;height:40px;border-radius:50%;padding:0;background:var(--step-accent);color:#fff;font-size:16px;font-weight:600;grid-row:span 2;transform-origin:center}
.process-list li::after{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:var(--step-accent);transform-origin:left;transform:scaleX(1)}
.js .process-list li::after{transform:scaleX(0)}
.process-list h3{font-size:25px}
.process-list p{margin-top:10px;color:var(--ink);line-height:1.65}
.process-list.is-running li::after{animation:step-trace 650ms cubic-bezier(.16,1,.3,1) var(--step-delay) both}
.process-list.is-running li::before{animation:step-number 650ms cubic-bezier(.16,1,.3,1) var(--step-delay) both}
.process-list.step-by-step li{--step-delay:0ms}
.process-list.step-by-step li.is-step-active::after{animation:step-trace 650ms cubic-bezier(.16,1,.3,1) both}
.process-list.step-by-step li.is-step-active::before{animation:step-number 650ms cubic-bezier(.16,1,.3,1) both}
@keyframes step-trace{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes step-number{0%{transform:scale(1)}40%{transform:scale(1.12)}100%{transform:scale(1)}}
.teaser--recommended,.plan--lead{position:relative;border-color:var(--indigo);padding-top:32px}
.recommendation{position:absolute;top:-14px;left:24px;display:inline-flex;align-items:center;min-height:28px;padding:5px 11px;border-radius:999px;background:var(--indigo);color:#fff;font:500 12px/1.4 var(--ui);letter-spacing:0;z-index:1}
.plan-facts{display:grid;gap:14px;margin:24px 0 26px;width:100%}
.plan-facts>div{display:grid;grid-template-columns:85px 1fr;gap:14px}
.plan-facts dt{font:600 13px/1.6 var(--ui);color:var(--ink)}
.plan-facts dd{font:400 14px/1.6 var(--ui);color:var(--grey);margin:0}
.teaser .more{padding-top:0}
.plan .plan-facts{margin-bottom:18px}
.teaser>p{min-height:3.2em}
.plan__head{min-height:86px}
.pilot-refund,.plan-finish{font-size:14px;line-height:1.6;margin:0 0 24px;color:var(--grey)}
.teaser--recommended.is-emphasized,.plan--lead.is-emphasized{animation:pilot-border-pulse 1400ms ease-in-out 3}
@keyframes pilot-border-pulse{0%,100%{box-shadow:0 0 0 0 rgba(75,59,143,0)}50%{box-shadow:0 0 0 4px rgba(75,59,143,.2)}}
.production-scope{margin-top:38px;padding-top:28px;border-top:1px solid var(--rule)}
.production-scope h3{font-size:28px;margin-bottom:22px}
.production-scope dl{display:grid;gap:20px}
.production-scope dt{font-size:14px;font-weight:600;margin-bottom:6px}
.production-scope dd{font-size:14px;line-height:1.6;color:var(--grey);margin:0}
.production-scope>p{font-size:13px;line-height:1.6;color:var(--grey);margin-top:22px;max-width:65ch}
@media(min-width:720px){.production-scope dl{grid-template-columns:repeat(3,1fr);gap:28px}.process-list{column-gap:18px}}
@media(max-width:480px){.process-list li{padding:24px 18px;column-gap:14px}.process-list h3{font-size:23px}.plan-facts>div{grid-template-columns:76px 1fr;gap:12px}.recommendation{left:20px}.teaser{padding-top:32px}}
@media(prefers-reduced-motion:reduce){.process-list.is-running li::before,.process-list.is-running li::after,.process-list.step-by-step li.is-step-active::before,.process-list.step-by-step li.is-step-active::after,.teaser--recommended.is-emphasized,.plan--lead.is-emphasized{animation:none}.js .process-list li::after{transform:scaleX(1)}}

/* Copy consolidation: compact evidence, clear offer and readable legal pages. */
.sample-change{border-top:1px solid var(--rule);padding-top:20px;font-size:15px;line-height:1.65;color:var(--grey);max-width:37em}
.sample-change strong{display:block;color:var(--ink);font-size:13px;margin-bottom:8px}
.pilot-reassurance{font-size:14px!important;line-height:1.6!important;color:var(--indigo)!important;margin:0 0 20px;min-height:0!important}
.service-boundary{font-size:15px;line-height:1.65;max-width:62ch;color:var(--grey);margin-top:28px}
.booking-privacy{font-size:13px;line-height:1.6;color:var(--grey);max-width:35em;margin-top:22px}
.booking-privacy a{color:var(--indigo);text-underline-offset:3px}
.foot ul a{min-height:44px;padding-block:10px}
@media(max-width:999px){.topbar__in{grid-template-columns:minmax(66px,1fr) 44px auto}.menu-toggle{width:44px;height:44px}}
@media(max-width:480px){.hero-copy .text-link{min-height:44px}}